What to Do?
It's true. Advertising and marketing have changed once again.
Well, not so much changed as evolved. But in serious and fundamental ways. Simply broadcasting a message is no longer an option. Okay, it is an option, but not it's not in step with your customers today.
Naturally, in a communication landscape that is barely a few years old, many claim to be experts. But, one could argue that experience is a better benchmark. Having lived and breathed the new frontier for some of the world's biggest brands, I can tell you first-hand what worked and what didn't. And more importantly, why.
The key takeaway is: I can bring you world-class agency experience, creativity and expertise, without all the overhead.
And since you're still scrolling, here are some helpful links.
More than 3 years old now, this Forrester research on the future of the social web is an excellent and still relevent read. Fortunately, things aren't changing as quickly as predicted so there's still time.
Some more recent research that explains how social is changing brand building.
And 9 amazing mobile marketing statistics, perhaps most impressive: mobile coupons get ten times the redemption rate of traditional coupons.